Everydayhero has revolutionised online philanthropy by enabling people to fundraise, give, and connect with charities via the internet. Not only does it allow users to raise money, but it also tracks their Giving Footprint™ - measuring, monitoring and amplifying their efforts when giving to a cause. After helping hundreds of thousands of people raise more than $230 million for charities around the world, Everydayhero launched their platform in the United States in 2014.
Our visualisation brief was developed based on the research findings by business strategists Two Thirds Sky and included creative development of the new logo. The research gave us a powerful insight into the users’ motivations. They wanted to feel there was a positive outcome for their efforts and be able to quantify their impact. They wanted to be acknowledged for their hard work and understand that giving is more than just money – all of their effort counts. The sense of community was also important as it meant users could hear their voice amongst a global rally of like-minded people.
Everydayhero connects people who share a passion, so we felt that the heart would be a worthy icon to represent the brand. The overlap of hearts within the brand mark emulated the concept of likeminded people coming together over a common cause -together their voice is strong and they can make a real difference in this world. The particles that make up the icon not only have an energy and movement to them, but they were purposefully designed to show that everything a person does can be counted, no matter how big or small. We undertook a meticulous design process to get this balance right, and the final mark was collectively chosen due to its inspiring shape and unique identity.
: Brand mark
: Explainer video graphics
Everydayhero: Powered by wonderful explainer video
A collaboration between Driven, Brainheart, You can't be serious! Smoke Creative and Mr Jones.