Convince the Australian public that we need an all female parliament.
Align the trust we have with our mothers and the women in our lives, with the running of our country - the motherland.
Society sees men as being more decisive but they are less likely to ask the opinions of those around them. Multiple research studies have found that women do make great leaders for various reasons. When it came to creatively bringing this insight to life, we felt mothers personify women who look out for the greater good.
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Big thanks to all involved: Sophie Farquhar, Adam Harriden, Hayley MacFarlane, Todd Levi, Anasiou Canaris and the whole Driven team.