Pioneer sought to strengthen its image as the leading corn brand in Australia and remind farmers that Pioneer corn products are the best brand available to them.
Pioneer has the expertise, performance, choice and results to ensure farmers get the best from their corn crop. They conduct research trials and stand strongly behind their product so farmers can plant with confidence and achieve the best result. Farmers face a number of complex issues like the stress of rising costs, long hours and weather conditions. They seek trusted products with good return.. it's one thing less to worry about.
We’ve answered this brief with a campaign idea around creating a more valuable harvest using the visual twist of a security guard protecting the valuable corn. The concept says very clearly that Pioneer corn performs extremely well. The farmer knows the crop is going to be valuable, even before he harvests it.
: Digital banners
: Film Production - Taxi / The Co-op
: Post - Chop Shop
: Bronze 2015 BADC Awards - Regional Television