Armed with a name and blank canvas, the new owners of this inner Sydney basement bar got us onboard to help launch their project with a logo, look and feel and everything to go with it.
The existing restaurant required a full renovation with interior styling by Helen Fraser, signage throughout and a specialty cocktail bar fit out. The quirky interior surroundings have been developed to calm the senses and create the perfect escape from the chaos of the city at street level.
We entrusted the services of our good friend and illustrator Jack Tierney, whose edgy illustration style was perfect for the look and feel we wanted to achieve. So, if you are cruising around Sydney CBD and feel like an escape, slip down the Rabbit Hole and try their one-of-a-kind cocktails, we promise that just one won’t be enough.
: Look & feel
: Marketing collateral
Illustrations: Jack Tierney
Interior Styling: Helen Fraser
Featured in Brand Magazine – No. 10 “The Animals”