Our last post highlighted the significance of social media in the online marketing environment. Consumers are now turning more frequently to various types of social media to conduct their purchasing decisions (Mangold & Faulds 2009). So what does this mean for your business? Maybe that you have to constantly update and maintain several different websites to ensure your repeat business? Hopefully not.
Now many individuals and businesses are using social networking service, LinkedIn to manage their professional online profile. LinkedIn is the world’s largest professional network on the Internet and one of the most effective ways to manage your online presence on a single website (www.linkedin.com). LinkedIn gives users the ability to access people, jobs, news, updates and insights to ensure an individual or business can perform at their most optimum level. With over 300 million members worldwide, it is clear that LinkedIn is a popular choice in the professional online world.
Even though in the era of social media, marketing managers’ control over content, timing and frequency of information is being eroded, sites like LinkedIn open doors to new ways of appealing to consumers. Since social media is perceived by consumers as a more trustworthy source of information (Mangold et al. 2009), LinkedIn delivers information in a social media-type format. For example, users can ‘like’ and ‘congratulate’ others’ updates and new employments. Elements such as this give users and consumers a ,ore personalised experience in a professional environment.
In a very socially driven work the use of social media in business promotion is becoming quite unavoidable. A website like LinkedIn will give you the control you need when it comes to social interactions with your customers and the promotion of your business.