Driven were recently invited to enter "The Pitch" on Episode 5 of the ABC's show on advertising - Gruen. What a week for the team.
The brief was to convince the Australian public that we should have an all female parliament. Our idea was to align the trust we have with our mothers and women in our lives, with the running of our country - the motherland. We didn't really have any expectations for our 'Pitch' spot, we were just humbled and excited to be involved.
Big thanks to Sophie, Adam, Hayley, Ani, Todd and all the team. Such a memorable experience - well done everyone!
Read about our concept and approach here.
Check out the whole Gruen Pitch segment on ABC iView here.